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Is A 10% Discount Good?

In his book Contagious, Jonah Berger talks about “The Rule of 100.” Essentially 10% off a $90 product is attractive, but at $100, the percentage discount seems less attractive than the total money saved. By positioning it at $10 off, instead of 10% off, it makes the offer more attractive to buyers.

After allowing a discount of 10% on the marked price, a trader still makes a profit of 17%. By …..

After allowing a

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10 Discount Products That’ll Give You Discounted Fun!

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